Monday, June 15, 2015

买也要受气,有没有搞....错?

In the years since I'm a staunch believer of "To sound like the real thing", I guess I will have to mince my own words now. I hate that shitty feeling. A lofty ideology nevertheless, a perpetual illusion, 海市蜃楼 with each passing day. It isn't happening. Largely disconnecting with the real world, live music is a masterpiece in each performance. Some are brilliant, some aren't quite even though the same music is played by the same people. Every day is not a Sunday. Our system sometimes groovy, sometimes lethargic. We put the blame squarely on power due the to inconsistent voltage. The disparity between day and night could reach 10V and at times 15V.

"Sounds close to the real thing" is more realistic. Reproduce is synthetic. The mic itself, the miking technique accounts for lion's share of the quality and characteristic of recording. Some tell they can identify the mic given the benefit of doubt. No, I can't. Unless of course tube mic. Vintage tube mics are considered the best ever, even the modern mics could not come close to the performance. That's in a way explain the exorbitant prices for them. Modern technologies do not necessary is better. Man, once they are gone, they are forever gone. People hunt them and treasure them, restore them if faulty. They won't be going to the dustbin any sooner.

Strange things happens in recording studio is unexplainable. For instance digital format in WAV and red book format as read in 16/44.1 sounded different which shouldn't be the case. I like to think that the mixing engineer is qualified to do the goods.

A reproduce allows listening at the sweet spot every time in the comfort of your home every time you wish to. Enormous details pick up at close range by the microphone that is impossible with live music. We are not able to capture those details from a distance. Live music instead offers the sense of being enveloped and the atmospheric, these are totally different experience. The communicative emotion, the sing along, the tear of joy, live music is powerful. Maybe vinyl manages better than digital, digital always seems a little jittery in its delivery. However, you needed to be seated right to get the magic of live performance. I know that some audiophiles subscribe to season ticketing to obtain the same seat.

Hobby turns to business, sounds wonderful but audio business is a difficult business with huge capital tie down due to order commitment and unpredictable revenue. Audio customer is among the most picky customers. They exercise tireless exhaustive auditioning which can sometimes take a toll on impatient salesperson. Buying a car somehow is a likely easier decision to make, so it seems.

I rarely patronized audio shop but if I do, I am serious about spending. I can't help resenting cold/silent treatment by the salesperson at audio store. So, what with the attitude? Does it negates the concept of retail sales and jeopardize the efforts of advertising and promotion activities? Isn't reaching out and generate revenue, the primary objective of audio store? If not, close the door, down the curtain and state "exclusive members only".

Like a credit card sales, the marketeers are working their ass off to sell card while the customer service mistreats the customers with stupid company policies. A management discord, the management failed to pick up in. What are you going to do? Rebuking customers? Are you for real? Swallow your pride and do damage control. Let me give you some insights, an average of a thousand plus calls the telco customer service has to pick up round the clock. That's work out to twenty two thousand calls per month, imagine the stress level. Do they curse the customers? What is the value of the customer generate? A couple of hundred of Ringgit per month.

Tell me which job is easy? Auditors have crazy dateline, doctors have crazy hours, contractors have crazy demand, lawyers have crazy paper work even masseurs also complain about their job.

Watch this /bikini-nightmare-old-man-harassed-by-sexy-customers and this
never have taken the job

Now, what is the retail price of audio products? Easily, a few thousands. Don't they deserve a listen or two before decide on purchasing? And just how many customers walk into an audio store per day in average? Ten will be very very impressive! I bet the figure will be much lower. The hit rate, how many customers walk away spending at the store? What more a repeat sale? Maybe, it is time to seriously think of quiting the job if so unhappy working there. If still can't take it, knock yourself off, start your own business. Get a taste of sticky human resource problem.


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